Pru Etcheverry (ONZM) and Georgie Hackett established Advocacy Answers New Zealand to share their knowledge of building successful, sustainable not-for-profits. We believe that Government, businesses and for-purpose organisations have the ability to solve complex social issues if they work together strategically and creatively to drive change.
We have extensive combined experience working in CEO, senior management roles and governance in not-for-profits and businesses. We have a deep understanding of the challenges and pressures that they face. This experience makes us uniquely placed to deliver practical, implementable solutions.
We have created and delivered some of New Zealand’s largest fundraising events including Shave for a Cure, the Firefighter Sky Tower Stair Challenge and the Corporate Sky Tower Stair Challenge as well as a range of fundraising initiatives for our clients.
We have also established long-term charity partnerships with some of New Zealand’s biggest businesses including Auckland Airport, Bell Gully, Bridgestone, Farmers, Fidelity Life, Holden, SkyCity, PwC and Suzuki. We use this experience to help organisations develop enduring mutually beneficial partnerships that can be measured and reported on.
Pru Etcheverry ONZM (Director)
Pru is a leader in the for-purpose sector and has been honoured for her work as an Officer of the New Zealand Order of Merit (ONZM). She brings skills in strategy, governance, leadership, non-profit management, and advocacy. Pru uses her expertise with local and international clients to successfully develop and implement innovative strategic solutions that create measurable impact.
Pru is passionate about the social category in ESG and CSR and seeing the magic that is unleashed by building strong, authentic partnerships between the business and community sectors.
While CEO of Leukaemia & Blood Cancer New Zealand (LBC), Pru grew it from a fledgling organisation to a high-profile NGO generating $70 million of sustainable revenue. Prior to working in the NGO sector Pru had a corporate career with multinational healthcare companies.
In governance roles Pru is chair of Te Ira Kāwai, the Auckland Regional Biobank, chair of Grandparents Raising Grandchildren a trustee of SkyCity Community Trust (Auckland) and chair of the ISPOR Patient Representatives Roundtable Asia Pacific.
Georgie Hackett (Director)
Georgie is a community engagement expert. She has led on high-level stakeholder engagement and consultation programmes both in New Zealand and overseas.
She is skilled in bringing the community and wider stakeholders together to work through complex issues to achieve successful outcomes.
She is passionate about communications and is a trained journalist. She believes in harnessing the power of effective storytelling to highlight social issues and connect people. Georgie has held a number of senior management roles in New Zealand and overseas across a range of sectors including media, health, at-risk youth, social and urban regeneration and property. Prior to establishing Advocacy Answers New Zealand she was General Manager at Leukaemia & Blood Cancer New Zealand.
Georgie uses her experience in developing strategy to create change to benefit Advocacy Answer’s clients. She develops and implements high-level revenue raising, corporate, stakeholder engagement, communications, advocacy, digital and government relations initiatives.
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